Own ItSocial.

We build your brand, your content, and your follow-up the way you’d want it done if you had more hours in the day. Every idea, every word, every frame — made by humans.

Human made marketing since day oneBook a Discovery Call →
Trusted by teams at
Fairway Independent Mortgage Corporation
Compass
Keller Williams
William Raveis
Our Promise

Made by humans. On purpose.

Written by a person

Every caption, email, script, and follow-up is written by someone on our team who read your brief and knows your customers. Nothing goes out on autopilot.

Filmed and edited by a person

Real cameras, real edits, real taste. We direct the shoot, cut the footage, and design the graphics ourselves — no generated stock, no template packs.

Strategy from a person who studies your market

We use AI to make sure you get found. We never use it to decide what you have to say. The thinking stays human, because that is the part your customers can feel.

What we do

Everything you need to own your market, handled by one team of real people instead of five freelancers and a content generator.

Social Media Content & Strategy

We plan, script, edit, and post short and long form content that positions you as the local expert — created by people who know how to make you sound like you.

  • Content ideas & filming guidance
  • Posting strategy & optimization
  • Instagram, Facebook, TikTok, YouTube, LinkedIn

CRM & Email Marketing

We build and manage automated email and follow up campaigns that turn leads into conversations. Automated delivery, human words.

  • Database segmentation
  • Nurture & post-close campaigns
  • Referral requests & re-engagement

AI Optimization (AIO)

We help your brand show up in AI driven search results like ChatGPT, Google AI, and voice search — so the machines recommend the humans behind your business.

  • AI-optimized content
  • Authority signals & structured pages
  • Future-proof visibility strategies

Brand Systems & Client Portals

Our client portal gives you complete visibility and control over your marketing, so you always know which person is working on what.

  • Content approval workflows
  • Video uploads & campaign tracking
  • Centralized access to all assets
How It Works

Three steps to consistent growth.

Discovery & Strategy

We analyze your business, target audience, and goals to create a custom marketing strategy. We’ll identify exactly what you need to stand out in your local market.

Setup & Launch

We build your marketing engine from the ground up — content calendars, email sequences, ad campaigns, and automated systems. Everything is ready to go within 2 weeks.

Optimize & Scale

We continuously monitor performance, optimize campaigns, and scale what works. You get monthly reports and full visibility into every aspect of your marketing through our client portal.

Our work

Brands, content, and campaigns made by hand.

The Human Behind It

Meet Colin Hickmon

When you hire Own It Social, you get a person who answers the phone.

Colin Hickmon, founder of Own It SocialColin
Hickmon
Founder & Marketing Strategist

Most business owners do everything right — build the website, post the content, collect the leads — and still never get the strategic direction that turns any of it into results. I started Own It Social because watching people hustle that hard for marketing that wasn’t working got frustrating.

Algorithms shift, platforms come and go, AI is rewriting search. Most owners can’t keep up with all of it, and they shouldn’t have to. We stay ahead of it so you get a marketing system that generates leads instead of vanity metrics.

One mission: help businesses own their local markets with marketing made by people who actually care whether it works.

Get In Touch

Let’s make something
worth paying attention to.

Tell us about your business and we’ll set up a free discovery call. A human reads every message — usually the same day.

Prefer email? colin@ownitsocial.com