Marketing is a full-time job. You already have one:

You close loans.
We do the rest.

We write and post your social content, run the follow-up in your CRM, and keep your Google profile working — so the pipeline stays warm while you stay on the loans.

See the work

We are the
marketing
department for
loan officers

Not a freelancer, not a template pack, not another tool for you to learn. A team that writes, films, edits, posts, and follows up — every week, under your name.

Trusted by teams at

Fairway Independent Mortgage Corporation
Compass
Keller Williams
William Raveis

Every graphic, script, and caption is made for one loan officer and one market. Nothing here came out of a template pack.

A glimpse at
our work

Buyer education post — how to prepare to buy a home in 90 days
Buyer education
Loan program explainer — how USDA backing helps you
Loan programs
Just closed post for a client listing
Just closed
USDA loan process breakdown
Process explainer
Daily affirmation post
Brand voice
VA loan explainer — what veterans need upfront
VA loans

How we can
help you

We are relentlessly focused on one thing: keeping your pipeline full without adding to your workload.

A camera on a tripod filming an interview

Staying top of mind

Social

We create the content people actually want to watch. Scripts, captions, and a posting calendar across Instagram, Facebook, and LinkedIn — written, edited, and published for you every week, so you are in front of buyers without touching an app.

A loan officer on a call at their desk

Repeat and referral

CRM

Your past clients are your cheapest pipeline. We set up and clean your CRM, then run automated email and SMS campaigns that keep you connected to everyone you have already closed — so the next loan comes from a name you know.

A phone showing a search assistant

Being found

Search

When someone searches for a lender in your market, you should be the answer. We optimize your Google Business Profile and automate a review request after every closing, so you show up with fresh five-star reviews instead of an empty listing.

A co-branded just-closed graphic for an agent listing

Agent partnerships

Co-marketing

Referral partners stay loyal to the lender who makes them look good. We produce co-branded flyers, social content, and market updates your realtor partners can put straight in front of their own clients, with your name on every one.

Watch it all
in one place

Your own portal: what is written, what is scheduled, what went out. Approve a month of content in a couple of taps.

The Own It Social client portal: home dashboard with open tasks and monthly progress

Open the portal and see exactly where your marketing stands.

Your new CMO

Meet your
marketing
department

Every role you would otherwise have to hire, interview, train, and manage. One team, one retainer, and nothing for you to run.

See everything included
  • StrategistDecides what to say and when
  • CopywriterScripts, captions, and emails
  • Social managerPosts and schedules every week
  • Video editorCuts your clips into content
  • CRM specialistRuns the follow-up automatically
  • DesignerFlyers and co-branded material

What loan
officers say

I’ve been working with Colin now for two months and he has taken a giant weight off my shoulders and managing my entire social media platform and creating content for me and scripts for me to utilize. If you are looking for someone to help take the burden off of posting social media Colin is your guy.
Michael MartinGoogle review
Own it has helped me grow my social media by hundreds of thousands of views in just 30 days. It really has been exponential growth. They also make marketing through my crm a breeze. I highly recommend this business. Consistent and professional.
Taylor EisenbarthGoogle review
I’ve had an outstanding experience working with the team at Own It Social. They consistently deliver high-quality print marketing materials on time, create engaging social media content, and provide a clear strategy that keeps my marketing moving forward.
Justin ElkinsGoogle review

Ready to hand off your marketing?

colin@ownitsocial.com