Inside Adam Neumann's New Real Estate Company

Adam Neumann, the disgraced co-founder of WeWork, has just received $350 million in venture capital funding for his new company, Flow. Flow is still in the very early stages of its development, but they have already acquired over 3,000 apartment units.

This means that when Flow launches, there will be many apartments to choose from throughout the United States, contributing to one of Flow's key points: allowing renters to move between apartments freely. In other words, just like what WeWork attempted to do with offices, Flow is supposedly going to do with apartments. We still have no idea what pricing is going to look like, but we assume that members will have a variety of different plans to choose from, based on the amount of space and the amenities needed. We can also assume that this will be a relatively expensive service, as many of the properties that Neumann has acquired come with high-end amenities such as valet services.

Another big point of Flow is that there will seemingly be some way for renters to earn equity in the apartments. We're still unsure of how this is going to be done, however, it is most likely going to be through a system that gives users more equity the longer they stay in one apartment.

Just like Neumann's other projects though, Flow already has its fair share of controversy as well. In 2020, Neumann invested around $20 million into a similar company, called Alfred, which gave him a 10% stake in the company. At the time, Alfred was offering a service that allowed people to get home services such as grocery pickups on the fly. As time went on though, Alfred has transitioned to offering what seems like a very similar product to Flow. As this transition happened, Neumann began to leave the company, and his two board members left as well. It seems like they left, however, for Neumann to start his own competing company.